Advertising & Sweepstakes Law
As a logical extension of our experience in broadcast content and intellectual property, Pillsbury provides assistance to advertisers and broadcasters alike in navigating the complicated array of federal, state, and broadcast network advertising requirements and restrictions.
We advise companies seeking to generate interest in their products through the use of games of skill or sweepstakes on compliance with various state disclosure requirements and lottery and gambling law restrictions. Pillsbury represents numerous trade association groups and has secured an important stay of the FCC's Do Not Fax regulations on their behalf. Our lawyers monitor comparative and false advertising decisions of the Federal Trade Commission and the National Advertising Review Division of the Better Business Bureaus, as well as the decisions regarding children's advertising by the Children's Advertising Review Unit of the Better Business Bureaus, and represent clients in bringing and defending advertising claims.
To help clients navigate the complex regulations governing political broadcasting, our lawyers offer deep experience in interpreting and applying the FCC’s many requirements. During each political season, we answer hundreds of questions on political advertising requirements, publish extensive guides to the rules, and travel the country to explain the rules to broadcasters and others involved in the political advertising process.