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    Amy L. Pierce

    Amy L. Pierce

    T: +1.916.329.4765 F: +1.916.441.3583
    Email  |  Download vCard  | 

    Amy Pierce is an attorney in the law firm’s Litigation practice and is located in the Sacramento and Los Angeles offices. She is an active member of Pillsbury’s Consumer & Retail team and Restaurant, Food and Beverage team, and Pillsbury’s FinTech & Payments, and Privacy, Data Security & Information Use focus teams. Her practice focuses on commercial litigation, including highly complex matters, and related federal and state law and regulatory compliance counseling.

    Her considerable experience includes representing defendants in putative class actions claiming lender or merchant liability under California’s Consumers Legal Remedies Act, Unfair Business Practices Act, Foreign Translation Law, Rees-Levering Automobile Sales Finance Act, Song-Beverly Credit Card Act, gift card laws and the federal Telephone Consumer Protection Act. She routinely provides compliance counseling to clients on these laws as well as other related and unrelated laws, including California’s Penal Code §§ 632, et seq.

    Prepaid, Gift Cards and Mobile Payments
    As an active member of the Firm’s Consumer & Retail Team, Ms. Pierce routinely counsels clients on compliance with various state and federal laws and regulations across the U.S., including, for example, the federal CARD Act, Bank Secrecy Act, Prepaid Access Rules and Regulations, FinCEN’s virtual currency guidance and various Dodd-Frank Act provisions, as well as state privacy, gift and loyalty card, unclaimed property, supply chain, money transmitter, escrow, secondhand dealer, and other licensing laws. She is also an active member of the Firm’s Social Media, Entertainment and Technology Team. In this capacity, Ms. Pierce consults with various clients on virtual currency and mobile payment issues.

    Her clients include traditional retailers and restaurants, as well as emerging Internet and e-commerce companies, which she advises on a variety of website and product launch issues, including online terms and conditions, virtual currency, marketing, regulated activities, privacy and data security, and online content regulation and liability. With the rise of social media and the launch of networking platforms and social features by e-commerce companies, Ms. Pierce has advised both platforms and enterprises on loyalty program launches and other social media activities. Ms. Pierce is a regular contributor on Pillsbury’s Social Games Law Blog.

    Honors & Awards

    Captain of Team Pillsbury Winthrop Shaw Pittman for the 2008 - 2011 Komen Sacramento Race for the Cure, Awarded No. 1 Corporate Team with the Highest Team Donation and No. 1 Corporate Team with the Highest Average Team Member Donation

    Top 100 Fundraiser Club 2008 - 2011 Komen Race for the Cure Sacramento Valley Affiliate

    Center Partnership Award from the Center For Youth Citizenship, September 2007

    Co-Captain of Team Pillsbury Winthrop Shaw Pittman for the 2005 - 2007 Komen Race for the Cure, Awarded No. 1 Corporate Team with the Most Pledge Dollars Raised Per Team Member

    9th Circuit Court of Appeals; United States District Courts for the Northern, Central and Eastern Districts of California and all California State Courts
    Representative Speaking Engagements

    "Social Consciousness – Not Just for the Millennials," West Coast General Counsel Conference – 11/17/2015

    "Before You Hit Send, Did You Know … U.S. and Canada Anti-Spam Laws," Webinar – 1/15/2015

    "How Consumer and Retail Businesses Can Prepare for the Next Data Breach," Webinar – 4/17/2014

    "Risky Business: High-Risk Areas that Could Lead to Privacy Class Action Lawsuits," Webinar – 4/4/2012

    "Are You Ready? California Transparency in Supply Chain Act of 2010," Webinar – 12/13/2011

    "New Federal Gift Card and Prepaid Access Rules – Virtually Everyone is Covered," Webinar – 11/3/2011

    "How the Gift CARD Act Affects your Gift Card Program," Webinar – 9/1/2010

    "New Federal CARD Act Law and Regulations, Part II," Webinar – 5/26/2010

    "New Federal CARD Act Law and Regulations," Webinar – 4/13/2010

    State of California
    J.D., University of the Pacific, McGeorge School of Law, 2000
    with great distinction, Order of the Coif
    B.S., California State University, San Bernardino, 1997

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