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COMMUNICATIONS DAILY – “Mass Media Notes”
14-Apr-2008
“Rights enforcement is often a great way to monetize content,” according to Cydney Tune, head of Pillsbury’s Media & Entertainment industry team and Copyrights practice team, who recently addressed an American Bar Association audience on the topic of exploiting new media revenues. “We turn an ugly dispute into a transaction that works for everyone.”
Dealmaking has seen the impact of new media’s presence as well. “Working out media deals has become increasingly complicated and the days of 'routine' agreements are gone,” said Tune. “Every deal is highly negotiated and the bargaining points vary deal to deal. Emphasis on content security has grown, as many media companies are anxious about releasing material online’
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