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Spotlight

    Professionals

    Cydney A. Tune

    Cydney A. Tune
    Senior Counsel

    T: +1.415.983.6443 F: +1.415.983.1200

    Cydney Tune is a senior counsel at Pillsbury's San Francisco office, and leads the law firm's Copyrights group and Media & Entertainment industry teams. Her practice includes a wide variety of intellectual property issues, including copyrights and trademarks, as well as a broad array of entertainment, licensing and E-Commerce matters. She represents a variety of clients—large and small, domestic and foreign, and in many different industries.

    Entertainment
    Ms. Tune represents a variety of clients in connection with music, video, photography, multi-media and other entertainment projects. Her practice includes music matters, such as music licensing and digital music issues. In transactions, she handles an array of matters, including publishing agreements, video licenses, production agreements, speaker releases, permissions agreements, artwork purchase agreements, performer clearances and rights of publicity and privacy. Ms. Tune also has extensive experience enforcing rights in entertainment-related intellectual property, including photographs, graphic images, and music catalogues.

    Ms. Tune's practice also includes the representation of virtual worlds service providers and social networking websites. Her experience in the technology and entertainment industry helps clients in these emerging markets.

    In response to the ever-changing laws within the music and entertainment industries, Ms. Tune created and currently chairs the Technology and Entertainment Convergence seminar, "Technotainment", which draws over 500 people, in New York City and San Francisco, and connects hundreds of others virtually, via webcast, throughout the country and around the globe.

    Copyrights
    Ms. Tune’s practice includes the full range of copyright protection, including counseling, strategic planning, clearances, prosecution, and extensive policing and enforcement both in the United States and abroad. Ms. Tune also handles transactions involving copyright issues, including copyright license and transfer due diligence as well as assignments and licenses. She represents rights owners and accused infringers in copyright and related disputes. Ms. Tune also represents clients on issues arising out of the Digital Millennium Copyright Act, including anti-circumvention issues, and additional copyright enforcement issues. These copyright matters influence many of Ms. Tune's clients, including virtual world service providers, social networking websites and music and new media companies.

    Trademarks
    As with copyrights, Ms. Tune’s trademark practice includes the full range of trademark protection, including counseling, strategic planning, clearances, domestic and foreign prosecution and policing. Her practice also includes litigation before the Trademark Trial and Appeal Board. She also advises on trademark aspects of business transactions, such as secured transactions, bankruptcy, asset purchases and initial public offerings.

    Licensing
    Ms. Tune represents clients in connection with licensing, including content licensing of all types. In addition to copyright and trademark licenses, her experience includes licenses for music, video, photography, film, television, multi-media, and merchandise. She also handles software and other technology licensing for diverse clients including companies in the fields of software, information technology equipment, telecommunications, digital media and service providers. Ms. Tune also advises clients in connection with existing licenses, handles licensing due diligence, and assists clients with enforcement issues pertaining to licenses.

    Notably, Ms. Tune is one of the most experienced lawyers in the United States in handling archival music-performance footage, including the unique domestic and international clearance, rights and distribution issues that accompany the usage of such footage. She also handles licenses of content for television, movies, movie trailers and documentaries. Ms. Tune has worked with documentary films in connection with intellectual property and enforcement rights as well as in licensing negotiations.

    Publishing
    Ms. Tune has extensive experience with publishing issues as they relate to printed and digital books and magazines, online publications, social media content and mobile apps. She has handled significant transactions in this area as well as matters involving claims of rights made against content publishers. Her deep experience also includes unique issues pertaining to the convergence of copyright law and First Amendment law, generally arising out of fair use issues.

    Internet/E-Commerce
    Ms. Tune provides advice to Internet companies and other companies that conduct business online, including broadcasters, broadcast associations, webcasters, online music services other online content providers and gaming and virtual worlds companies, on a wide array of issues including development, cross-promotions, co-branding and transactions. She represents clients on issues arising out of the Digital Millennium Copyright Act, including anti-circumvention issues. She also handles online publishing agreements, desktop publishing matters, digital music issues and licensing, content licenses and online advertising issues.

    Litigation
    Ms. Tune handles enforcement matters involving intellectual property of all types. She is involved in copyright and other related litigation, providing intellectual property knowledge. Ms. Tune also has extensive experience in complex litigation including cases involving unfair competition, unfair business practices, product liability, franchise terminations, breach of contract, antitrust, a wide variety of business torts, securities, class actions and multi-district litigation.

    Pro Bono
    Ms. Tune's pro bono work exemplifies her commitment to the arts and other worthy organizations, representing them in connection with a variety of intellectual property issues including, copyright and trademark issues; issues involving the use and protection of images and other materials on the Internet; rights enforcement issues; issues in connection with live benefit concerts, including artwork and musician contracts; publishing deals; music issues arising from benefit concerts and related CDs; and speaker, website and publication issues.

    Honors & Awards
    • Best Lawyers in America, Entertainment Law – Music, Media Law (2010-2017)
    • Top California IP Attorneys, Daily Journal (2008, 2010)

    Affiliations
    • Delegate, California State Bar Intellectual Property Section (Washington DC meeting)
    • Co-Chair/Liaison to the ABA Intellectual Property Section
    • IP Section Executive Committee and Chair, Copyright Committee, State Bar of California
    • Vice Chair, The ABA Forum on the Entertainment and Sports Industries
    • Editorial Board, International Entertainment Law JournalAdvisory Board, Copyright World
    • Advisory Board, Internet Law & Strategy
    • International Trademark Association
    • Executive Committee and Northern California Chapter Chair, Emeritus, Copyright Society of the U.S.A.

    Representative Speaking Engagements/Presentations
    • Understanding the Intellectual Property License 2016, PLI, Speaker, 07-Dec-16
    • PLI’s "Technotainment" 2016: Distributing Content Across Multiple Platforms Seminar, Chair and Speaker, 15-Oct-15 and 19-Oct-16
    • Program Overview, PLI’s "Technotainment" 2014: Distributing Content Across Multiple Platforms Seminar, Chair and Speaker, 17-Sep-14
    • A Conversation on Copyright, Speaker, SF MusicTech Summit XV, 20-May-2014
    • Characters and the Law, Speaker, ABA - Intellectual Property Law Section Spring Meeting, 03-April-2014
    • PLENARY: Rights of Publicity for Entertainers and Athletes, American Bar Association Forum on the Entertainment and Sports Industries, Division Chair and Panel Moderator, 03-Oct-2013
    • Going Mobile: Key Issues in Developing and Distributing Mobile Apps, PLI’s Technology and Entertainment Convergence 2013: Hot Business and Legal Issues in "Technotainment", Chair and Speaker, 18-Sep-13
    • What’$ in a Name? Rights of Publicity & Trademarks in Social Media & the Tool of Valuation, American Bar Association Annual Meeting, Speaker, 9-August-2013
    • CLE Presidential Showcase: IP is All Around Us, American Bar Association Annual Meeting, Speaker, 8-August-2013
    • Data Privacy, PII and Online TOU/ Privacy Policies, American Bar Association Forum on the Entertainment & Sports Industries, Panel Moderator and event Co-Chair, 10-June-2013
    • Addressing Corporate Risks, PLI’s Social Media 2013, Speaker, 6-Feb-13
    • Hot Topics in Copyright Law, California State Bar Annual Meeting, Speaker, 12-Oct-12
    • Entertainment Licensing in the Converged World, CA State Bar IP Section, Speaker, 27-Oct-11
    • Licensing to the Cloud, Social Networks and Other New Media, ABA's Forum on the Entertainment and Sports Industries, Moderator, 15-Oct-11
    • Licensing Film and Television Content for New Media and Platforms, PLI's Technology and Entertainment Convergence 2011, Panelist, 21-Sep-11
    • Protecting Your Startup's IP: Necessity or Luxury?, StartOut SF and Pillsbury, Panelist, 16-Aug-11
    • Entertainment Licensing in Transition, American Bar Association Forum on the Entertainment & Sports Industries, Moderator, 25-May-11
    • Copyright Licensing, PLI's Understanding the Intellectual Property License 2010, Speaker, 13-Dec-10
    • The Business of Game Audio, GameSoundCon 2010, Speaker, 3-Nov-10
    • Licensing Content for Mobile Platforms, American Bar Association Forum on Entertainment and Sports Annual Meeting, Moderator, 8-October-10
    • Ethical Issues for Lawyers in the New Technological Age – How to Roam the Web While Keeping Your Law License Safe and Secure, American Bar Association Forum on Entertainment and Sports Annual Meeting, Panelist, 9-October-10
    • Protection Against Third Party Adoption of Trademarks on Social Media, American Bar Association Annual Meeting, Speaker, 8-Aug-10
    • Rights of Publicity Issues in Sports, American Bar Association Annual Meeting, Moderator, 7-Aug-10
    • Hollywood Goes Virtual: Using Virtual World Concepts and Content in Films, American Bar Association Annual Meeting, Speaker, 6-Aug-10
    • Trademark and Copyright Issues on the Internet, USPTO Global Intellectual Property Academy, Speaker, 26-Apr-10
    • Cutting Edge Issues in Mobile Transactions, PLI Information Technology Law Institute 2010, 16-Apr-10
    • The Copyright Office Comes to California, State Bar of California Intellectual Property Section Conference, Chair, 1-Feb-10 and 3-Feb-10
    • American Bar Association Forum on Entertainment and Sports Industries Annual Meeting, Entertainment Licensing in Transition Merchandising and Licensing panel, Moderator, 9-Oct-09
    • Digital Laissez-Faire? Copyright Fair Use and Digital Transformation in the New World of Entertainment, Technology and Entertainment Convergence 2009 Webcast, 23-Sept-09
    • Copyrights and Internet, California State Bar Annual Meeting, 11-Sept-09
    • Legal issues for Websites and Web-Based Businesses, California State Bar Annual Meeting, 10-Sept-09
    • Digital Laissez-Faire? Copyright Fair Use and Digital Transformation in the New World of Entertainment, Technology and Entertainment Convergence 2009; Business and Legal Issues for the Next Stage of 'Technotainment' Conference, 9-Sept-09
    • Enforcing Copyrights, speaker, PLI Understanding Copyright Law 2009 Program 13-Jul-09
    • Solicited and Unsolicited Submissions: Protection and Theft of Ideas…What Every In-House Counsel Should Know!, speaker, California State Bar Intellectual Property Section In-House Counsel Committee meeting, 08-Jul-09
    • The Evolving World of Music Licensing In The Digital World, moderator, Intellectual Property In Entertainment & Media, California State Bar Intellectual Property Section, June 25, 2009
    • Protection and Theft of Ideas, panel participant, Intellectual Property In Entertainment & Media, California State Bar Intellectual Property Section, June 25, 2009
    • Everything You See Costs Money (Lawyers, Legalities and Loopholes), speaker, User Generated Content Conference and Expo, 09-Feb-2009
    • IP for the Generalist, live and webcast presentation, California State Bar Annual Meeting, 26-Sep-2008
    • Blogging, Social Networking and Privacy—Oh My!!—What Employers Need to Know, San Francisco Arts Council; 18-Sep-2008
    • Conference Chair, PLI, Technology and Entertainment Convergence 2008: Business and Legal Issues for the Next Stage of "Technotainment"; and Panel Speaker, Setting the Stage: New Technologies and New Entertainment Challenges, PLI, San Francisco, CA, 17-Sep-2008
    • Copyright and the Internet, Understanding Basic Copyright Law 2008, PLI; San Francisco, CA, 14-Jul-2008
    • Fan Websites: The Good, The Bad and The Really Ugly, Moderator, Intellectual Property in Entertainment & Media, State Bar of CA - Intellectual Property Law Section, Beverly Hills, CA, June 25, 2008
    • Exploiting New Media Revenues: Show Me the Money, Speaker, The 23rd Annual Intellectual Property Law Conference, ABA - Intellectual Property Law Section, April 11, 2008
    • The Newest Forms of Communication: Social Networks and Blogs, Speaker, New Directions: Social Networks, Blogs, Privacy, Mash-Ups, Virtual Worlds and Open Source, Information Technology Law Institute 2008, March 24, 2008
    • Hot Topics in Music & Technology Law, Speaker, The SanFran MusicTech Summit & The ABA Forum on the Entertainment and Sports Industries, February 25, 2008
    • Understanding the Intellectual Property License 2007, Speaker, Practising Law Institute Conference, December 10, 2007
    • Technology and Entertainment Convergence 2007: Business and Legal Issues for the Next Stage of "Technotainment", Program Chair, Practising Law Institute, September 10, 2007
    • Licensing: Show Me The Money!, Panel Moderator and Speaker, South by Southwest Conference, March 17, 2007
    • Understanding the Intellectual Property License 2006, Presenter, Practising Law Institute Conference, December 11, 2006
    • Nuts and Bolts of Copyright Law—Understanding copyright law, licensing and enforcement, Panel Speaker, California State Bar IP Institute, November 2, 2006
    • Webisodes and Ringtones and Downloads Oh My: The New World of Merchandise and Licensing, Moderator, Annual Meeting of the ABA Forum on the Entertainment and Sports Industries, October 13, 2006
    • Convergence - The Future of Entertainment and Technology, Moderator, ABA Forum on the Sports Industries and Pillsbury Panel Discussion, September 14, 2006
    • Enforcing Copyrights, Speaker, Understanding Basic Copyright Law 2006, Practising Law Institute Conference, July 17, 2006
    • Proprietary & Open Source Software—Making an Informed Decision, Panelist, Cornerstone of Trust 2006 Conference, June 8, 2006
    • Intellectual Property Issues for Film and Video Makers, Speaker, 2006 San Francisco Film & Video Makers Conference, May 5, 2006
    • Alternative Distribution Channels for Film and Video Makers, Moderator, 2006 San Francisco Film & Video Makers Conference, May 5, 2006
    • Trademark and Copyright Licensing; Speaker, Understanding the Intellectual Property License 2005, Practising Law Institute, December 12, 2005
    • You Know Your Rights!; Panel Member, ROCKRGRL Music Conference 2005, November 12, 2005
    • Use and Abuse of Archival Music Performances; The Copyright Society of the USA, Northern California Chapter, October 26, 2005
    • Overview of Basic Principles of Copyright Law and Copyright Office Practice; Speaker, Understanding Basic Copyright Law Program, Practising Law Institute; July 18, 2005; July 19, 2004
    • Basic Trademark Principles: Creating and Protecting Your Brand; Speaker; Women’s Technology Cluster; February 25, 2004
    • How Will The Show Go On? Entertainment, Arts and Sports Law in the New Economy; Moderator; program sponsored by the ABA’s Intellectual Property Section; September 23, 2003
    • Ronn Owens Radio Show; Guest; broadcast on KGO Radio and nationwide internet radio; discussed RIAA recent wave of lawsuits against music file sharers and relevant copyright issues; September 11, 2003
    • Entertainment and Digital Content; Panelist; Boalt Hall, Entertainment Law; sponsored by the Berkeley Center for Law and Technology; June 3, 2003
    • Tune In: Music Licensing from the Basics to the Outer Limits; Speaker; South by Southwest Annual Music Industry Meeting; March 14, 2003
    • Music on the Web; 2002 Law Education Institute National CLE Program; Steamboat Springs, Colorado; January 2002

    Notable Press Mentions
    • Technorati, "Pillsbury Law Firm Announces Convergence in Entertainment & Technology Seminars 2012," 12-Dec-2011
    • NewTeeVee (GigaOM), “Gawker.TV Re-Edits, Reposts Improv Everywhere Video,” 07-Jul-2010
    • IP LAW360, "Senate Begins To Weigh IP Enforcement Act," 10-Sep-2008
    • IP LAW360, “Firms May Face More Domain Name Fights: Experts,” 22-Aug-2008
    • COMMUNICATIONS DAILY, "Mass Media Notes," 14-Apr-2008
    • Daily Journal, “Top 10 Attorneys in the Area of Copyrights,” Top IP Practitioner List for 2008, California, April 2008
    • Journal of International Media and Entertainment Law, Appointed to the Editorial Board, April 2008
    • ZDNet, “Web ad blocking may not be (entirely) legal,” 14-Sep-2007
    • CNN Money, “Internet radio gets a reprieve,” 17-Jul-2007
    • California Lawyer, "Hot Practices," July 2007
    • WTOP-AM Washington, DC, "Looking at the Law," 29-Apr-2007
    • Daily Journal, "Attorney Has Ear for Musical Pro Bono Work," 29-Dec-2006
    • Daily Journal, “Thorough Exit Interviews Save Intellectual Property,” 27-Dec-2006
    • Daily Journal, "Blogger Sees Irony of Earning An IP Warning From YouTube," 16-Nov-2006
    • Daily Journal, "Copyright Office Ruling on Ringtones Gives Songwriters Static," 13-Nov-2006
    • Law.com, “Taking Stock of ‘Grokster,’” 29-Aug-2005
    • San Jose Mercury News, “Google Deadline on Book Scanning Stuns Publishers,” 13-Aug-2005
    • San Francisco Daily Journal, “Future of File-Sharing Looks Grim,” 29-Jun-2005
    • San Diego Daily Transcript, “Lawyers Consider Alternatives to Suing Copyright Abusers,” 02-May-2005
    • InformationWeek, “The Weblog Question,” 31-Jan-2005
    • Los Angeles Times, “Supreme Court to Hear File-Sharing Dispute,” 11-Dec-2004
    • Daily Journal Extra, “Cover Story: Courtroom Contestants,” 12-Jul-2004
    • PC Magazine, “The Changing Face of Online Music,” 24-Sep-2003
    • SF Chronicle, "Mass-Lawsuit Tactic Aimed at the Public,” 09-Sep-2003
    Admissions
    State of California
    Education
    J.D., University of California, Hastings College of the Law, 1981
    Order of the Coif, Thurston Society (top 5% of class)
    B.A., University of Denver, 1978
    Phi Beta Kappa

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