Ms. Tune is Counsel at Pillsbury’s San Francisco office, and leads the firm's Copyrights practice and Media & Entertainment industry teams. Her practice includes a wide variety of intellectual property issues, including copyrights and trademarks, as well as a broad array of entertainment, licensing and E-Commerce matters. She represents a variety of clients - large and small, domestic and foreign, and in many different industries. Most recently, Ms. Tune was named one of 2008's Top 10 Copyright Lawyers in California by The Daily Journal.

Entertainment: Ms. Tune represents a variety of clients in connection with music, video, multi-media and other entertainment projects. Her practice includes music matters, such as music licensing and digital music issues. In transactions, she handles an array of matters, including publishing agreements, video licenses, production agreements, speaker releases, permissions agreements, artwork purchase agreements, performer clearances and rights of publicity and privacy. Ms. Tune also has extensive experience enforcing rights in entertainment-related intellectual property.

Copyrights: Ms. Tune’s practice includes the full range of copyright protection, including counseling, strategic planning, clearances, prosecution, and extensive policing and enforcement both in the United States and abroad. Ms. Tune also handles transactions involving copyright issues, including copyright license and transfer due diligence as well as assignments and licenses. She represents rights owners and accused infringers in copyright and related disputes.

Trademarks: As with copyrights, Ms. Tune’s trademark practice includes the full range of trademark protection, including counseling, strategic planning, clearances, domestic and foreign prosecution and policing. Her practice also includes litigation before the Trademark Trial and Appeal Board. She also advises on trademark aspects of business transactions, such as secured transactions, bankruptcy, asset purchases and initial public offerings.

Licensing: Ms. Tune represents clients in connection with licensing, including content licensing of all types. In addition to copyright and trademark licenses, her experience includes licenses for music, video, film, television, multi-media, and merchandise. She also handles software and other technology licensing for diverse clients including companies in the fields of software, information technology equipment, telecommunications, digital media and service providers. Ms. Tune also advises clients in connection with existing licenses, handles licensing due diligence, and assists clients with enforcement issues pertaining to licenses.

Publishing: Ms. Tune has extensive experience with publishing issues including their connection with books, magazines and other periodicals. She has handled publishing transactions as well as those involving claims of rights made against publishers. Her experience in this area also includes First Amendment law in connection with the convergence of copyright law and First Amendment law, generally arising out of fair use issues.

Internet/E-Commerce: In the area of electronic commerce, Ms. Tune provides advice to Internet companies and other companies that conduct business online, on a wide array of issues, including development, cross-promotions, co-branding and other transactions. She represents clients on issues arising out of the Digital Millennium Copyright Act, including anti-circumvention issues. She also handles online publishing agreements, digital music issues and licensing, content licenses and online advertising issues.

Litigation: Ms. Tune handles enforcement matters involving intellectual property of all types. She is involved in copyright and other related litigation, providing intellectual property knowledge. Ms. Tune also has extensive experience in complex litigation including cases involving unfair competition, unfair business practices, product liability, franchise terminations, breach of contract, antitrust, a wide variety of business torts, securities, class actions and multi-district litigation.

Education

J.D., University of California, Hastings College of the Law, 1981
Order of the Coif, Thurston Society (top 5% of class)

B.A., University of Denver, 1978
Phi Beta Kappa

Admissions

State of California

Affiliations

• IP Section Executive Committee and Co-Chair, Copyright Committee, State Bar of California
• Governing Committee and Division Chair (Merchandising and Licensing), The ABA Forum on the Entertainment and Sports Industries
• Editorial Board, International Entertainment Law Journal
• Advisory Board, Copyright World
• Advisory Board, Internet Law & Strategy
• International Trademark Association
• Executive Committee and Northern California Chapter Chair, Emeritus, Copyright Society of the U.S.A.

Representative Speaking Engagements and Presentations

Notable Press Mentions

COMMUNICATIONS DAILY – “Mass Media Notes”, 14-Apr-2008

Daily Journal, “Top 10 Attorneys in the Area of Copyrights,” Top IP Practitioner List for 2008, California, April 2008

Journal of International Media and Entertainment Law, Appointed to the Editorial Board, April 2008

ZDNet, “Web ad blocking may not be (entirely) legal”, 14-Sep-2007

CNN Money, “Internet radio gets a reprieve”, 17-Jul-2007

California Lawyer, "Hot Practices", July 2007

WTOP-AM Washington, DC, "Looking at the Law", 29-Apr-2007

Daily Journal, “Attorney Has Ear for Musical Pro Bono Work”, 29-Dec-2006 

Daily Journal, “Thorough Exit Interviews Save Intellectual Property”, 27-Dec-2006

Daily Journal, "Blogger Sees Irony of Earning An IP Warning From YouTube", 16-Nov-2006

Daily Journal, "Copyright Office Ruling on Ringtones Gives Songwriters Static", 13-Nov-2006

Law.com, “Taking Stock of ‘Grokster’”, 29-Aug-2005

San Jose Mercury News, “Google Deadline on Book Scanning Stuns Publishers”, 
13-Aug-2005

San Francisco Daily Journal, “Future of File-Sharing Looks Grim”, 29-Jun-2005

San Diego Daily Transcript, “Lawyers Consider Alternatives to Suing Copyright Abusers”, 02-May-2005

InformationWeek, “The Weblog Question”, 31-Jan-2005

Los Angeles Times, “Supreme Court to Hear File-Sharing Dispute”, 11-Dec-2004

Daily Journal Extra, “Cover Story: Courtroom Contestants”, 12-Jul-2004

PC Magazine, “The Changing Face of Online Music”, 24-Sep-2003

SF Chronicle, "Mass-Lawsuit Tactic Aimed at the Public”, 09-Sep-2003

Firm Publications

Court Extends Publishers’ Rights to Freelance Works to CD-ROMs of Back Issues, Unless…, 04-Aug-2008

House Passes Bill Designed to Enhance Intellectual Property Enforcement, 21-May-2008

Congress Considers New Bill Seeking Performance Royalties for Performing Artists and Record Labels, 21-Dec-2007

Webcaster Royalties Update: Discount Offer for Small Webcasters, Fee Caps for the Largest, 28-Aug-2007

Royalty Uncertainty: How Should Webcasters Proceed?, 26-Jul-2007

Webcasting Royalties Update: Temporary Relief for Public Broadcasters, 25-Jul-2007

Webcaster Music Royalty Rates—in Flux and on the Rise, 15-Jun-2007

Internet Radio Royalty Costs to Increase Significantly, 07-Mar-2007

Music Licensing for Broadcast Commercials, January 2007

Corporate Officer Held Personally Liable for IP Infringement by His Company, 16-Jan-2007

Licensing and Royalty Basics for “Broadcasting” Music over the Internet, December 2006

Copyright Royalty Board Issues Delivery and Reporting Requirements for Digital Audio Services, 09-Nov-2006

More Ringtones to Choose Among: New Copyright Office Decision Simplifies Acquisitions with Compulsory Licensing, 23-Oct-2006

Supreme Court Rules that File Sharing Services May be Liable for Inducing Copyright Infringement, 30-Jun-2005

Claims of Copyright Infringement and the DMCA: Heeding the Lesson of Diebold, 12-May-2005

Stare Decisis for Copyright Terms: The Sonny Bono Copyright Term Extension Act Survives the Constitutional Challenge of Eldred v. Ashcroft, February 24, 2003

Bulletin 02-09, Supreme Court to Hear Challenge to Copyright Term Extension Act of 1998, March 29, 2002

External Publications

Lawyers on Demand for High-Tech TV, San Francisco Daily Journal, Los Angeles Daily Journal, 11-Jan-2006

“Add on” technology no go for online gaming, Copyright World, Co-Authored by Ryan Hatch, November 2005

The Grokster Decision, Law Journal Newsletters - Internet Law & Strategy® , Volume 3, Number 8A, August / September 2005

A Delicate Balance: Copyright Protection Versus Public Access, Copyright World, #150, Co-Authored by Carolina A. Fornos, 01-May-2005

Entertainment Law Ethics - How the Internet has Changed the Landscape, Entertainment and Sports Lawyer, Vol. 23, No. 1, Spring 2005

Key Considerations for Potential Licensees and Licensors of Music, Entertainment and Sports Lawyer, Vol. 21, No. 4, 01-Jul-2004

Music Licensing - from the Basics to the Outer Limits, Licensing Music on the Internet, Entertainment and Sports Lawyer, Vol. 22, No. 2, Summer 2004

The Myriad World of Music Licenses, Entertainment and Sports Lawyer, Vol. 22, No.1, 01-Jul-2004

Share and Share Alike, Legal Week Global, 01-Oct-2003

The Transformation of Fair Use, Daily Journal, 24-Sep-2003

Mass Lawsuit Tactic Aimed at the Public; Avoiding a Lawsuit, San Francisco Chronicle, 09-Sep-2003

Music Licensing-from the Basics to the Outer Limits, Entertainment and Sports Lawyer, Vol. 21, No. 3, 01-Jul-2003

Coalition of Music and Internet Group Aims to Break Ground, Daily Journal, 10-Feb-2003