Pillsbury advised seed-stage venture capital firm Streamlined Ventures in leading a $144 million Series C funding round for Flip, a Palo Alto-based provider of a shopping social network.

Mubadala Capital, WestCap and AppLovin Corporation also participated as previous investors.

According to a company press release, Flip will soon relaunch its marketing platform utilizing AppLovin’s AXON technology and Flip brands will leverage the AI advertising engine via AXON Connect to reach more customers.

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The Pillsbury deal team included Corporate partner Matt Kirmayer, special counsel Theresa Lee and associate Jake Sendar.