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Webinar
Branding: The Cutting Edge
Branding by using social media technology is the new way of creating rights and goodwill in the name of a restaurant, as well as for food and beverage products. Companies in these areas have quickly become aware of the benefits of advertising in social media outlets as well as in other outlets such as print ads, TV and radio. But advertising and branding are also being "modified" to take better advantage of these new outlets to get a name and mark into the marketplace and in front of a consumer.
Name selection, stylization, format and color have become even more important in the promotion of restaurants and food and beverage products. Further, the length of time a consumer may be exposed to an ad, and whether other similar ads for goods and services are found in the same media , can make a huge difference in creating, developing and protecting brand loyalty.
Join Pillsbury for a webinar on branding the cutting edge and its effect on creating and developing rights for the very essence of your company's goodwill—your trademarks.
Date & Time
7/12/2012
11:00 am PT
Event Contact
Meredith Kintner
Speakers
Richard H. Zaitlen
Sponsors
Pillsbury
