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Pillsbury Pillsbury Pillsbury
Pillsbury
Webinar

Online and Mobile Marketing Webinar

As technologies continue to evolve for tracking the behavior and personal data of, as well as facilitating marketing to, consumers online and via mobile devices, state legislatures and regulators in the U.S. and Europe have been augmenting the current standards in these areas with more legislation and regulation.

Join attorneys from Pillsbury's Privacy, Data Protection & Information Use team for a transatlantic overview of Web-based privacy and data security requirements as well as online and mobile marketing standards. We will examine practical considerations for skillfully balancing your use of the newest marketing methods given the rapidly evolving regulatory environment.

Recent developments and trends will be discussed, including:

  • Behavioral advertising: What is it and why does the government care?
  • Social networks and blogs: what are the rules for marketing your products through Facebook, Twitter, blogs and other online channels?
  • Legislative and regulatory updates: the Kerry-McCain Privacy Bill, "Do Not Track," the EU and beyond.

Date & Time
5/24/2011
12:00 pm - 1:00 pm ET/
9:00 am - 10:00 am PT

Event Contact
Jennifer Salcedo

Speakers

Rafi Azim-Khan

Catherine D. Meyer

Sponsors
Pillsbury

Pillsbury
Pillsbury Pillsbury Pillsbury