Sorry for interrupting, but there is something we need to tell you...

We have updated our Cookie Policy to reflect changes in the law on cookies used on websites in Europe. This website uses cookies to maximize your experience and help us to understand how we can improve it. To find out more click here.

Cookies are text files containing small amounts of data which are downloaded to your computer, or other device, when you visit a website. Cookies allow us to recognize your computer and improve your experience on our website. Some cookies are also necessary for the technical operation of our website. Please read our Cookie Policy which provides important information about the cookies we use, how we use them and how they can be deleted. Please remember that deleting cookies may affect your experience of our website.

Show less.

Accept and hide this message
Pillsbury Pillsbury Pillsbury
Pillsbury Participating

Wine Marketing Short Course

The OIV Wine Marketing Program is brought to you by the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the Department of Viticulture and Enology, UC Davis. This program focuses on the economics of production and marketing grapes and wine in the United States. Study the structure of the California wine industry, how wine is marketed and how brands are established, as well as the profitability of grape growing and winemaking in this unique intensive program.

For more information, please visit the UC Davis website or to register, please click here.

Date & Time
11:00 am - 12:00 pm PST -- Legal Requirements for Wine Labeling (Jim Seff)
1:30 am - 2:30 pm PST -- Legal Aspects of Controlling Your Brand (Robert Burlingame)

UC Davis, Robert Mondavi Institute for Wine & Food, Sensory Theater, Old Davis Rd.

Event Contact
Katie Hunt


Robert B. Burlingame

James M. Seff

UC Davis Extension and the Department of Viticulture and Enology, UC Davis

Pillsbury Pillsbury Pillsbury