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Wine Marketing Short Course
The OIV Wine Marketing Program is brought to you by the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the Department of Viticulture and Enology, UC Davis. This program focuses on the economics of production and marketing grapes and wine in the United States. Study the structure of the California wine industry, how wine is marketed and how brands are established, as well as the profitability of grape growing and winemaking in this unique intensive program.
For more information, please visit the UC Davis website or to register, please click here.
Date & Time
7/22/2009
11:00 am - 12:00 pm PST -- Legal Requirements for Wine Labeling (Jim Seff)
1:30 am - 2:30 pm PST -- Legal Aspects of Controlling Your Brand (Robert Burlingame)
Location
UC Davis, Robert Mondavi Institute for Wine & Food, Sensory Theater, Old Davis Rd.
Event Contact
Katie Hunt
Speakers
Robert B. Burlingame
James M. Seff
Sponsors
UC Davis Extension and the Department of Viticulture and Enology, UC Davis
