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    Social Media & Games Law Blog
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    Internet & Interactive Entertainment


    Pillsbury’s Internet & Interactive Entertainment team represents companies in that nexus where new platforms and technologies intersect with legal issues both established and novel.

    As a confluence of elements radically transforms the way that people learn, interact and are entertained, so, too, does that transformation affect the way businesses develop and maintain relationships, the power that individuals have to impact consumer and business decisions, and the value users add to the content of websites and other online services. A number of social media technologies and platforms are maturing concurrently, creating new business models, new industries with distinct cultures, and new industry-specific legal issues.

    Below are just some of the arenas in which we can serve clients:

      Applications   Technologies   Business Models
    • Social media
    • Location-based services
    • Mobile
    • Social games
    • Real money gaming
    • Social media-based contests, sweepstakes and promotions
    • Virtual worlds
    • Mirror worlds
    • Blogs
    • Consumer review/
      recommendation sites   
    • Social networking platforms
    • 3D motion tracking with depth sensing
    • Biometric sensors
    • AI
    • Smartphones
    • Virtual reality
    • Augmented reality
    • Content authorizing tools
    • Broadband
    • Wireless
    • Internet
    • TV
    • Micro-transactions
    • "Freemium" models
    • In-game ads
    • Virtual goods
    • Virtual currencies
    • Mobile payments
    • Monetization of social media-based contests, sweepstakes and promotions
    • Gamification
    • Gamblification
    • User-generated content-based models

    These new applications, technologies, and business models are giving rise to new legal issues that cut across traditional practice areas. Pillsbury’s Internet & Interactive Entertainment team draws from a deep bench of experienced attorneys who are uniquely suited to address these issues.

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