Media Coverage
Source: Lawyers.com
Media Coverage
10.10.13
California recently passed measures to strengthen its Online Privacy Protection Act. The new amendments will affect what commercial websites and online services are required to disclose in their privacy policies. While advertisers are not required to honor “Do Not Track” requests, they are required to inform consumers about whether or not they honor such requests.
Catherine Meyer, senior counsel in Pillsbury’s Los Angeles office, commented that the updated law “doesn’t require that you do anything, it just requires disclosure.”
Websites and apps will have to add disclosure content to their privacy policies if they plan to sell to or track individuals living in California. California views its privacy act as enforceable nationwide and internationally, Meyer said. “There are a significant number of cases that address [that] when there is a privacy or health and safety concern and the statute is aimed at protecting the residents of a state, those kinds of laws can be enforced outside the state.”
To read the full article, click here: California Beefs Up Online Privacy Laws