Media Coverage
Source: BNN
Media Coverage
Press Contacts: Erik Cummins, Matt Hyams, Olivia Thomas
09.05.14
In the wake of several recent high-profile cyberattacks, Global Security partner Brian Finch was interviewed on-air by Canada’s Business News Network (BNN) to discuss what businesses can do to protect themselves. Finch told the host that, because cyber criminals are very sophisticated, attacks will remain inevitable unless the consequences become more serious.
“Unfortunately the reality is that the adversary is extraordinarily capable, they are very inventive, and they have access to technology. Defensive technology is always going to be keeping up,” he said. “So until we do something to change the economics of this or make it unprofitable … we’re going to live in a world where these types of breaches … are just going to happen.”
Finch also said that a seeming lack of real concern among consumers is partly due to the misconception that banks and insurance companies alone will suffer the costs of a cyberattack.
“We really are immune, at least from the direct costs associated with cyberattacks. The indirect costs, if you can measure that, those could be significant,” he said.
He added that those indirect costs often show up later in the form of higher prices, and that people don’t always notice how much they can add up.
“If you go to the store and the cost of paper towels is up 30 cents a roll [it may be] the company trying to recoup the costs [of] multiple data breaches,” he said. “If anybody can quantify that and get to an accurate number, then you start getting people to understand things aren’t more expensive just because they’re more expensive.”