Media Coverage
Source: AdWeek
Media Coverage
Press Contacts: Erik Cummins, Matt Hyams, Taina Rosa, Olivia Thomas
03.24.11
The Federal Communications Commission has recently threatened to come down on broadcasters who accept ads from advertisers that bypass Urban or Latino stations, a practice that has been the ad industry’s “dirty little secret,” Adweek reports.
"Trying to use the FCC's authority over broadcasters as a method to modify the conduct of advertisers (who are generally beyond the FCC's authority) is a futile approach," Scott Flick, a communications partner at Pillsbury, wrote on the firm’s CommLawCenter blog.
"I don't know if anyone figured out if it would actually accomplish anything," he told Adweek.