Sorry for interrupting, but there is something we need to tell you...

We have updated our Cookie Policy to reflect changes in the law on cookies used on websites in Europe. This website uses cookies to maximize your experience and help us to understand how we can improve it. To find out more click here.

Cookies are text files containing small amounts of data which are downloaded to your computer, or other device, when you visit a website. Cookies allow us to recognize your computer and improve your experience on our website. Some cookies are also necessary for the technical operation of our website. Please read our Cookie Policy which provides important information about the cookies we use, how we use them and how they can be deleted. Please remember that deleting cookies may affect your experience of our website.

Show less.

Accept and hide this message
Pillsbury Pillsbury Pillsbury
Pillsbury

Press Contacts

Erik Cummins
Senior Public Relations Manager
Office: +1.415.983.1286
Jaime Bruck
Senior Public Relations Manager
Office: +1.212.858.1051

Related Professional

Related Offices

In the News

James Gatto Discusses Legal Issues With Virtual Currency in Business Models

As mentioned in: Paybefore Magazine
October 2012
James Gatto, a partner in Pillsbury’s intellectual property practice in Northern Virginia, discusses the increased trend of using contests, sweepstakes and gambling-like activities in social games and online media, as creative business models. Generating user excitement similar to the feeling of gambling, these strategies aim for balance to avoid crossing the line into illegal activity.

While this is often avoided by not allowing a “cash-out” of the virtual currency, the legality issues with virtual currencies and virtual goods are complex, and lead to misunderstandings of what can and cannot be permitted. As these business opportunities continue to become popular, many social game, mobile app developers and companies in the gambling industry, are looking to utilizing them.

An example of a gambling company taking advantage of this new trend is with gambling equipment maker IGT. The company bought Facebook casino games developer, Double-Down for $500 million in January 2012. Many other companies are following in IGT’s steps, as the $25 billion online gambling and social media worlds collide.

To view this article, click here.
Pillsbury
Pillsbury Pillsbury Pillsbury