Violin Memory, Inc. a provider of memory-based storage systems, announced that it plans to raise up to $180 million in an initial public offering. The company’s flash storage devices are used in products made by Oracle and Cisco, among others.

Pillsbury corporate and securities partners Jorge del Calvo and James Masetti as well as counsel Heidi Mayon are advising Violin.

Reuters reports that the demand for flash memory storage products have surged with the popularity of smartphones and tablets as they are typically much faster than traditional hard disk drives. The industry has also benefited from funding from investment firms.