Sorry for interrupting, but there is something we need to tell you...

We have updated our Cookie Policy to reflect changes in the law on cookies used on websites in Europe. This website uses cookies to maximize your experience and help us to understand how we can improve it. To find out more click here.

Cookies are text files containing small amounts of data which are downloaded to your computer, or other device, when you visit a website. Cookies allow us to recognize your computer and improve your experience on our website. Some cookies are also necessary for the technical operation of our website. Please read our Cookie Policy which provides important information about the cookies we use, how we use them and how they can be deleted. Please remember that deleting cookies may affect your experience of our website.

Show less.

Accept and hide this message
Pillsbury Pillsbury Pillsbury
Email Page Print Friendly Version Text Size Subscribe
    SourcingSpeak Blog
    Social Media & Games Law Blog
    EU General Data Protection Regulation (GDPR)


    Rafi Azim-Khan

    Rafi Azim-Khan

    T: +44.20.7847.9519 F: +44.20.7847.9501
    Email  |  Download vCard  | 
    T: +1.650.233.4500 F: +1.650.233.4545

    Rafi Azim-Khan is head of the law firm’s Data Privacy practice in Europe and leads the firmwide Marketing Law Team. He is a Partner in the Intellectual Property and Information Technology practices. He was previously an IP Partner in the London office of major UK firm Wragge & Co, where he was head of the E-Business and Marketing Law groups. Prior to that, he was an IP Partner at McDermott Will & Emery and head of E-Commerce.

    Mr. Azim-Khan has considerable experience of advising on a wide range of EU and international IP, regulatory and commercial matters for over 20 years, particularly new product launches or entry into new markets, IP protection/disputes, data protection, marketing law, regulator dealings and contracts. Sector experience includes IT, media, fmcg, food, healthcare, travel, automotive and defense. He has built a leading reputation (listed as a “leader” in brand and advertising law since 1994 and as one of the UK’s “Digital Dozen” e-commerce and data protection specialists) for his high level, strategic and cutting edge advice (on a UK and international basis) for many well-known multinational clients including GE, GM, Ford, Jaguar, Land Rover, Aston Martin, Freeserve, Motorola, British Bankers’ Association, Adaptec, Coca-Cola, Cadbury Schweppes, Shell, Camelot, Virgin, British Airways, Delta Airlines, News International, Energizer, Wilkinson Sword and Starbucks.

    Described below are some of Mr. Azim-Khan’s areas of practice:

    Intellectual Property: Mr. Azim-Khan regularly advises on a wide range of IP issues, particularly relating to new brands, products or new technology. He has advised on numerous high profile intellectual property issues during the past two decades (both litigation and commercial), including leading matter experience of passing off (including the “Jif” lemon House of Lords case), copyright (James Bond 007 franchise, photographic, music, TV, film, Guinness “Dancing Man” case, deep linking), trademark/brand issues (Easy Jet domain disputes, the rebrand of Daewoo as Chevrolet), London 2012 Olympics rights (including advising city of London on new law and IOC dealings); creation/protection of IP (convergence, TV and software patents & TM portfolios for the UK National Lottery/Camelot), ECJ “Bubbles” case O2 v 3 (exploring the boundaries of the EU TM and Comparative Advertising Directives) and database rights (Formula 1).

    Data Protection, E-Commerce & Internet: Mr. Azim-Khan is leader of the Data Protection practice in Europe and has been ranked since the late 1990’s by Legal 500, Chambers Global and Insider’s Guides as one of the leading “digital” lawyers advising on data privacy, social media, internet and e-commerce issues. He has advised on over 100 website/mobile ventures as well as numerous multinationals (e.g. GE and GM) on the full range of data protection laws and enforcement issues, conducting full legal website, privacy policy, privacy document and process “audits”, data transfers and breach advice, Safe Harbor, MCCs and BCRs, major ISP start-ups, B2B and B2C exchanges and auctions, e-partner agreements site creation and disclaimers, pan-EU online contracting, jurisdictional issues, net-shopping and marketing, net-betting/gaming, public key infrastructure, digital certificates and net-security. Mr. Azim-Khan advised on the set up and launch of the UK’s first Internet-only insurance products, one of the UK’s first fully interactive digital TV/Web portal commercials and websites selling cars direct from manufacturer to consumer for the first time. He has co-authored numerous books in the area including eBusiness: The Practical Guide to the Laws.

    Marketing & Advertising Law: Mr. Azim-Khan is ranked in the highest band (Band 1) by Chambers Directory and has been ranked a leader for almost 20 years in marketing law. He is also Chair of the Advertising Law Group. He has considerable experience advising both advertisers and agencies on best strategy to compete or launch products, contracts, commercial issues, overcoming difficult regulator problems (ASA, OFT, Trading Standards), “clearance“ of materials and marketing law and regulation both above and below the line. He has also advised, on a wide range of sale promotions and sports related deals (e.g., France ‘98 World Cup, London 2012 Olympics), prize competitions, lotteries, newspaper and-television promotions (e.g. UK’s: first £1 million prize promotions), formats, terms and conditions. Mr. Azim-Khan has particular experience in global and pan-EU marketing campaigns, new brand/product launches and comparative advertising disputes (e.g. global launch of Wilkinson Sword/Schick Quattro razor and successful conclusion of multi country disputes with Gillette, launch of new airline websites and services such as for British Airways and Delta Airlines).

    Commercial & Contracts: On the outsourcing, procurement, government contracting and commercial contracts side, Mr. Azim-Khan has significant experience, including advising BAE Systems on numerous outsourcing and data protection issues relating to the creation and operation of the Xchanging JV and its global HR and IT sourcing, as well as advising Shell on sourcing and commercial contracts aspects of a new business model. He has substantial public procurement experience of selling to and contracting/dealing with government (e.g. DOH, MOD, Catalist, OGC Buying Solutions) and has also advised on numerous agency, distribution, services, publishing and other agreements and trading/end user terms and conditions. On the defence side he also has experience of dealings with the U.S. Defense Dept, DSCC, security clearances, international aspects of foreign ownership and control and on the EU side the specific procurement rules and authorisation requirements.

    Mr. Azim-Khan is a prolific writer on the subjects of IP, data protection, e-business and marketing and a regular speaker and columnist (contributed to the FT, Evening Standard, Bloomberg, Electronic Business Law, PLC and Commercial Lawyer).

    Mr. Azim-Khan is not admitted to practice in California.

    Honors & Awards
    • Chambers UK , Media & Entertainment: Advertising and Marketing—National and London (1994-2016)
    • Chambers Global, E-Commerce (2002)       
    • Legal 500 UK, Leading Individual, Telecom, Media & Technology (1998-2014); Brand Management (2014-2015); Data Protection (2015)
    • Legal Experts, Brand Management (1998-2014)
    • PLC Which Lawyer?, TMT: Technology—UK (2009-2012)
    • Insiders Guides: Digital Dozen leaders ranking: E-Commerce & Data Protection (1999, 2000)
    • Super Lawyers, Computers & IT Law (2013, 2014)

    E-Commerce Law Group, Advertising Law Group (Chair), IBA, Law Society, British American Business (Chair Law Forum)

    Key Publications

    UK Privacy Office Fines Pro-Brexit Campaign Company for 500,000 Spam Texts (bylined article by Rafi Azim-Khan and Steve Farmer), Bloomberg’s World Data Protection Report, June 2016

    UK Investigatory Powers Bill – New Draft Published Yet Concerns Remain (bylined article by Rafi Azim-Khan and Steve Farmer), Bloomberg’s World Data Protection Report, April 2016

    Art. 29 Party Opinion Update Provides Guidance on the Application of EU Privacy Law to Non-EU Companies (bylined article by Rafi Azim-Khan and Steve Farmer), Bloomberg’s World Data Protection Report, February 2016

    The UK’s Draft Investigatory Powers Bill: Intensifying the Debate over Privacy versus National Security (bylined article by Rafi Azim-Khan and Steve Farmer), Bloomberg’s World Data Protection Report, December 2015

    UK’s New Data Retention and Investigatory Powers Act 2014, Bloomberg’s World Data Protection Report, 2014

    Data Laws Update – Further Changes For International Businesses To Note, British American Business’ Network, 2014

    Personal Data Transfers from the European Economic Area: Binding Corporate Rules, Bloomberg’s World Data Protection Report, 2014

    IT & Data Protection – Catching Up With Change, Legal Week, 2013

    A Perfect Storm of Data Law Changes: Are You Ready for a 2% of Global Turnover Fine? BritishAmerican Business’ Network, 2012

    ICO's First Authorisation of BCRs Using Mutual Recognition Policy, Bloomberg‘s World Data Protection Report, 2009

    Safer Internet: EDPS Opinion on Protecting Children, Data Protection Law & Policy, 2008

    Ad Law, IPA, 1st, 2nd and 3rd Editions, Co-Authored, 2005, 2008 and 2016

    E-Business—The Practical Guide to the Laws, Spiramus, 2nd Edition, Co-Authored, 2008

    Encyclopedia of E-Commerce Law, Sweet & Maxwell, Co-Authored, 2006

    International Sales Promotion Manual, PLC Cross Border, Co-Authored, 2002

    E-Commerce from Cradle to Grave, City and Financial, Co-Authored, 2001

    A Practitioner's Guide to Regulation of the Internet, City and Financial, Co-Authored, 2000

    Law Society of England and Wales
    The College of Law, London, 1991
    LL.B.(Hons), Queen Mary, University of London, 1990

    Pillsbury Pillsbury Pillsbury