Representative Experience

Advised Energizer on global launch of Wilkinson Sword/Schick Quattro razor, claims substantiation, testing and response strategy to competitor/regulator challenges. Won multi-country disputes with Gillette, including in the U.S., UK, Germany and Australia.


Represented Starbucks on the international launch of VIA, advising on strategy for novel product claims, comparative advertising, packaging, positioning against Kenco and Nescafe, and EU and Far East regulatory issues.


Advising global energy company on legal and reputational considerations for corporate brand and product advertising campaigns, promotions, and other marketing conducted through print, radio, television, online, social media and other channels.

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  • Representing numerous trade association groups, secured an important stay of the FCC’s Do Not Fax regulations on their behalf.
  • Advising clients on product launches, service and product claims; the purchase/sale of customer lists; ASA complaints; and investigations.
  • Advising on comparative advertising issues and ad clearances, ensuring compliance with direct marketing codes and prize competition regulations.
  • Advising on data protection issues associated with digital marketing campaigns.
  • Representing household-name clients in FTC investigations and state attorney general investigations in matters arising from advertising claims, warranties, deceptive pricing, product labeling, and other FTC trade regulation rules.
  • Advised on a wide range of sports-related promotions, sponsorships and ambush marketing issues, for France ’98, Japan/Korea 2002 and Germany 2006 World Cups and London 2012 Olympics.
  • Advised on 2012 Host City Contract with IOC and related new Olympics legislation.
  • Advised on the UK’s first £1 million prize promotion.
  • Handled global and pan-EU marketing campaigns, new brand/product launches and comparative advertising disputes.
  • Provided guidance on the launch of new airline websites and services for British Airways and Delta Airlines.
  • Advised major telco O2 ‎on rebranding, marketing claims and comparative advertising issues, including competitor challenge to Europe’s highest court.
  • Advised Coca Cola ‎on numerous marketing law issues and launch of new brands.
  • Advised Cadbury’s on marketing claims and food law regulations.
  • Advised numerous major car brands, including BMW, Aston Martin, Jaguar, Land Rover, GM, Mazda, Vauxhall and Chevrolet on advertising, websites, promotions, new model launches and substantiation of claims.
  • Advised major household products group SCA on a wide range of rebranding and marketing issues, new product launches and successfully concluding disputes with Kimberly-Clark.
  • Regularly advise multiple Fortune 500 companies on a broad range of advertising campaigns, as well as a variety of retail marketing and promotions matters.

Practice Area Highlights

Achieving team member recognition from Chambers & Partners for more than 20 years, including Chambers UK, Media & Entertainment: Advertising and Marketing National and London, Chambers Global, E-Commerce.


Attained lawyer recognition from The Legal 500 UK, Leading Individual, Telecom, Media & Technology and Brand Management and Data Protection, and from Legal Experts, Brand Management.


UK practice leader Rafi Azim-Khan serves as the chair of the Ad Law Group, composed of leading lawyers and key industry players.