Thought Leadership 04.29.19
Our clients range from startups to Fortune 500 companies, and from national retailers to leading global brands, and are in industries such as technology, media, health care, food, energy and household products. We frequently draft sweepstakes/contest rules and marketing materials, and advise on associated issues, including required regulatory clearances, and questions about prize award and fulfillment.
Our experience also includes advising on the following:
In the United States, our lawyers have helped numerous clients resolve advertising-related disputes with competitors through exchanges of demand letters, mediation through the National Advertising Division of the Council of Better Business Bureaus Inc. in New York, and litigation in federal and state courts under the Lanham Act and other applicable laws. We also have extensive experience responding to U.S. governmental inquiries into advertising and trade practices and in achieving favorable resolutions for clients in FTC, state attorneys general and other government investigations.
In Europe and beyond, our lawyers have handled landmark comparative advertising disputes, including before the Court of Justice of the European Union (CJEU), Europe’s highest court, and successfully defeated competitor challenges to new product launches in more than 20 countries, including Australia, the Far East, and Europe. We have deep experience advising on marketing concerns related to sweepstakes, lotteries, competitions (e.g., FIFA World Cup and the Olympics), sponsorships and all forms of social media, vlogging, native advertising and other emerging forms of promotion. Further, we have successful handled challenges to Clearcast and U.S. ad clearance revocations at national television networks.
Advised Energizer on global launch of Wilkinson Sword/Schick Quattro razor, claims substantiation, testing and response strategy to competitor/regulator challenges. Won multi-country disputes with Gillette, including in the U.S., UK, Germany and Australia.
Represented Starbucks on the international launch of VIA, advising on strategy for novel product claims, comparative advertising, packaging, positioning against Kenco and Nescafe, and EU and Far East regulatory issues.
Advising global energy company on legal and reputational considerations for corporate brand and product advertising campaigns, promotions, and other marketing conducted through print, radio, television, online, social media and other channels.
Achieving team member recognition from Chambers & Partners for more than 20 years, including Chambers UK, Media & Entertainment: Advertising and Marketing – National and London, Chambers Global, E-Commerce.
Attained lawyer recognition from The Legal 500 UK, Leading Individual, Telecom, Media & Technology and Brand Management and Data Protection, and from Legal Experts, Brand Management.
UK practice leader Rafi Azim-Khan serves as the chair of the Ad Law Group, composed of leading lawyers and key industry players.