Before You Hit Send, Did You Know … U.S. and Canada Anti-Spam Laws
As Canada’s anti-spam law went into effect in 2014, there are a number of notable differences to consider between Canada’s and the U.S.’s anti-spam laws that regulate businesses’ use of commercial electronic messages to market to their customers. From jurisdiction and consent to the various penalties that are imposed on spammers, U.S. businesses that operate or serve customers in Canada and vice versa should understand the key differences between the anti-spam laws of these two countries.
Mike Ling
Join Pillsbury and Gowlings as we take a closer look at the Canadian Anti-Spam Legislation (CASL) and how it differs from the CAN-SPAM Act in the U.S., and how they may impact businesses’ electronic messages marketing programs. We will cover topics such as:
- Obtaining express consent
- Identifying implied consent
- In-message disclosure and unsubscribe mechanisms
- Penalties and enforcements
- Anti-spam provisions regarding the installation of computer programs
- Managing opt-outs
Download: Before You Hit Send, Did You Know ... U.S. and Canada Anti-Spam Laws
Speakers
Catherine D. Meyer
Senior Counsel
Sponsors
Pillsbury
Gowlings