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Erik Cummins
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Office: +1.415.983.1286
Jaime Bruck
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Office: +1.212.858.1051

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Press Release

25TH EDITION OF PARTNER RICHARD KIRKPATRICK'S LIKELIHOOD OF CONFUSION IN TRADEMARK LAW PUBLISHED Treatise explains critical area of trademark law for legal and business professionals

July 15, 2011
San Francisco—The Practising Law Institute (PLI) recently published the latest edition of San Francisco Intellectual Property partner Richard L. Kirkpatrick’s popular trademark treatise, Likelihood of Confusion in Trademark Law.

Noting the "likelihood of confusion" test is "one of the trickiest, most confusing, and most important areas of trademark law," PLI describes Kirkpatrick's text as giving this vital concept "the full coverage it deserves, while addressing it in the lucid, straightforward way that attorneys and interested laypersons can easily understand." This is the twenty-fifth semi-annual supplement PLI has issued for Kirkpatrick's widely-used reference, which is renowned in the field and also available via Lexis and Kindle. More information on the book is available on PLI's Web site.

A noted trademark and unfair competition attorney who leads Pillsbury's International Trademark team and has practiced extensively on IP and trademark matters, specifically, since 1980, Kirkpatrick is a frequent author and presenter on trademark issues. His practice covers the full range of trademark protection and practice for clients, including counseling; licensing; due diligence and other opinions on trademark aspects of initial public offerings, asset purchases, secured transactions, taxation and intellectual property holding companies; trademark enforcement and defense; litigations before the U.S. Trademark Trial and Appeal Board and courts; trademark clearance and registration worldwide; and trademark portfolio management.

Pillsbury's Intellectual Property practice advises clients on developing successful and comprehensive IP strategies by protecting, managing, asserting, defending and leveraging their IP assets. Pillsbury's IP practice includes more than 100 IP attorneys, plus technical consultants and patent agents, in Northern Virginia, San Francisco, Silicon Valley, Los Angeles, Washington, DC, New York, San Diego, Sacramento, Tokyo, London and other offices around the country and abroad. Practice members have a wide range of advanced scientific and technical degrees in areas including electrical and mechanical engineering, chemistry, biology, physics and a number of other technical disciplines.

Pillsbury's International Trademark team manages thousands of domestic and foreign trademarks and focuses on counseling, clearance and registration worldwide, due diligence, all types of marks, including trade dress product and package design and graphics, EU designs, anti-counterfeiting, licensing, franchising and merchandising agreements, enforcement and defense, litigation. Pillsbury has worked on all types of Internet issues, including ICANN proceedings, domain name transfers, metatags, keywords, cybersquatting, and more.

About Pillsbury Winthrop Shaw Pittman LLP
Pillsbury is a full-service U.S. law firm with international reach. Our lawyers represent many of the world's most successful companies and organizations in energy & natural resources, financial services, real estate & construction, and technology, among other sectors. In addition to Pillsbury's industry focus, we help clients stay abreast of new opportunities or potential risks through issue-specific multidisciplinary teams centered around emerging legal and business trends.
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