Facebook Controversy and FTC Report Reaffirm Need for Clarity and Transparency in Website Terms Authors: Michael P. Heuga, Anna Park
The uproar last week over Facebook’s proposed changes to its terms of service illustrates loudly and clearly that although many people may not read the “fine print” on websites, there are plenty of interested parties who do. Whether your company is engaged in an Internet-based business or simply maintains a website as one mechanism for interacting with customers or other members of the public, it is just as important now as it has been since the early days of the Internet to state the privacy and other terms of your online presence with complete transparency, in a clear, concise, and consumer-friendly manner.
A report issued by the Federal Trade Commission (FTC) on February 12, 2009, is the latest guidance from the FTC to drive home these points in the context of online privacy terms.
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