Pillsbury advised Blueprint Equity, a tech-focused growth equity firm focused on investing in and building market-leading enterprise businesses, in leading a $10 million Series A financing round for customer insights platform, Yogi.

Other existing investors included ScOp Venture Capital, RTP Global, Data Point Capital, Remarkable Ventures and Jaffray Woodriff. In conjunction with the investment, Sheldon Lewis, managing partner at Blueprint Equity, will join Yogi’s Board of Directors, according to a company press release.

Additionally, the raised capital is expected to be used to enhance product functionality, elevate client support and accelerate growth.

To learn more about the transaction, click here.

The Pillsbury deal team included Corporate partner Christian Salaman and associate Thomas Morris.

To see other recent deals for longtime client Blueprint Equity, see here, here and here.