SponsorCX, a leading SaaS sponsorship management platform, secured growth equity financing in a Series A funding round led by expansion capital company and Pillsbury client Blueprint Equity.

The details of the transaction have not been disclosed, however, in conjunction with the investment, Blueprint Equity’s Michael Merritt will join SponsorCX’s Board of Directors.

SponsorCX primarily works in the sports, entertainment and events industries. According to a company press release, SponsorCX intends to deploy the funding to further invest in client support, sales, engineering teams and add new software features.

The Pillsbury deal team was led by Corporate partner Christian Salaman and included Corporate strategy analyst Thomas Tiop, both in San Diego.

To learn more about Pillsbury’s previous work with Blueprint Equity, click here, here and here.

Click here to read the full press release.