Depth backed by competence, responsiveness and flexibility”… “a guru in the field.

The leader of Pillsbury’s Data Privacy & Cybersecurity practice in Europe and global Marketing Law team, Rafi has been highly ranked by Chambers and Legal 500 for 20+ years. He is also listed in Who’s Who Data 2018 and Legal 500’s 2018 Hall of Fame for lawyers praised for continued excellence.

Rafi advises clients, from the world’s largest companies to startups, on entry to new markets, marketing and launch of new technology/products and EU and international IP/IT, data privacy, cybersecurity, regulatory and commercial matters. He regularly deals with competitor and regulator challenges. Sector experience includes IT, media, FMCG, food, health care, travel, automotive and defense. Clients advised include GE, GM, Ford, Jaguar, Land Rover, Aston Martin, Freeserve, Motorola, British Bankers’ Association, Coca-Cola, Cadbury Schweppes, Shell, Virgin, British Airways, Energizer and Starbucks.

Representative Experience

Has advised on numerous high-profile IP issues, including the rebranding of Daewoo, the London 2012 Olympics, and the European Court of Justice “Bubbles” trade mark comparative advertising case.

Has advised over 100 website/mobile ventures, as well as multinationals such as General Electric and General Motors on data/cyber laws, General Data Protection Regulation (GDPR) etc.

Advised on global launch of Wilkinson Sword/Schick Quattro razor and helped bring about a successful conclusion of multicountry disputes with Gillette.

View More

  • Intellectual Property
    • Regularly advises on a wide range of IP issues, particularly relating to new brands, products or new technology.
    • Advised on “Jif” lemon House of Lords case, on copyright involving James Bond 007 franchise and Guinness “Dancing Man” case, and on numerous high-profile trademark/brand issues.
  • Data Protection, E-Commerce & Internet
    • Has advised on full range of data protection laws and enforcement issues, conducting full legal website, privacy policy, privacy document and process “audits.”
    • Advised on setup and launch of UK’s first internet-only insurance products, one of the UK’s first fully interactive digital TV/Web portal commercials and websites selling cars direct from manufacturer to consumer.
  • Marketing & Advertising Law
    • Possesses considerable experience advising both advertisers and agencies on best strategy to compete or launch products, contracts, commercial issues, overcoming difficult regulator problems, “clearance“ of materials and marketing law and regulation.
    • Has advised on wide range of sale promotions and sports-related deals (e.g., France ’98 World Cup, London 2012 Olympics), prize competitions, lotteries, newspaper and television promotions, formats, terms and conditions.
    • Has particular experience in global and pan-EU marketing campaigns, new brand/product launches and comparative advertising disputes.
  • Commercial & Contracts
    • Advising BAE Systems on numerous outsourcing and data protection issues relating to the creation and operation of the Xchanging JV and its global HR and IT sourcing.
    • Advising Shell on sourcing and commercial contracts aspects of a new business model.
    • Has substantial public procurement experience with selling to and contracting/dealing with government (e.g. DOH, MOD, Catalist, OGC Buying Solutions).
    • Has advised on numerous agency, distribution, services, publishing and other agreements and trading/end user terms and conditions.
    • Has extensive experience dealing with the U.S. Department of Defense, DSCC, security clearances, international aspects of foreign ownership and control and, on the EU side, the specific procurement rules and authorization requirements.

Professional Highlights

Listed as a “leader” in brand and advertising law since 1994 and one of the UK’s “Digital Dozen” e-commerce and data privacy specialists, listed in Who’s Who Data 2018.

Frequent contributor to the Financial Times, Evening Standard, WDPR, PLC, Times and Bloomberg

View More

  • Honors & Awards
    • Who’s Who Legal, Global Directory, Data (2018)
    • Legal 500 Hall of Fame Technology, Media & Telecoms (2018)
    • Chambers UK, Media & Entertainment: Advertising and Marketing – National and London (1994-2019); Data Protection & Information Law – UK-wide (2018-2019)
    • Chambers Global, E-Commerce (2002)
    • The Legal 500 UK, Leading Individual, Telecom, Media & Technology (1998 – 2014, 2018); Brand Management (2014 – 2018); Data Protection (2015)
    • Legal Experts, Brand Management (1998 – 2014)
    • PLC Which Lawyer?, TMT: Technology—UK (2009 – 2012)
    • Insiders Guides: Digital Dozen leaders ranking: E-Commerce & Data Protection (1999, 2000)
    • Super Lawyers, Computers & IT Law (2013, 2014)


  • LL.B. (Hons), Queen Mary College, University of London

    The College of Law, London


  • England & Wales, Solicitor

    Ireland, Solicitor

    State Bar of California, Registered Foreign Legal Consultant