Source: NBC News
While hundreds of retailers have been forced to close their doors in the wake of COVID-19, firms are swooping in and willing to pay sky-high prices for customer data.
California requires companies to alert customers when their data is sold to another party. Nevada passed an amendment to its online privacy law last year which requires businesses to offer consumers a right to opt-out of the sale of their personal information. But other than these states, customer data is bought and sold with little notice to consumers, said Meyer.
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