Technology advances and constant connectivity have forced companies to evolve their crisis communications strategies. In advance of its inaugural crisis communications event, “Defend Your Corporate Reputation,” the Manufacturers Alliance for Productivity and Innovation (MAPI) interviewed Pillsbury’s Amanda Halter, a partner on the firm’s Environmental and Crisis Management teams, about the evolution of corporate crisis communications.

Topics covered in the interview include defining a crisis from a legal perspective, current best practices for crisis communications planning and key steps for proactive crisis preparation.

Read the full interview on the MAPI website.

Halter and Pillsbury Insurance Recovery & Advisory partner Joseph Jean will present the program “Crisis Management in the New World” at the MAPI conference on Thursday, Nov. 15. For more information, visit the event website.