Media Coverage
Source: Law360
Media Coverage
Press Contacts: Erik Cummins, Matt Hyams, Taina Rosa, Olivia Meyer
05.12.26
On April 28, Maryland Gov. Wes Moore signed the Protection From Predatory Pricing Act, H.B. 895, into law, making this state the first in the U.S. “to ban price manipulation practices driven by the ability to instantly spike prices based on surveillance data,” according to a press release from the governor’s office.
In an article published in Law360, Pillsbury Litigation partner Mark Krotoski and associate Alexandria Marx write that the new law is part of a broader trend of enforcers and policymakers considering whether current laws or new laws are required to regulate surveillance, or dynamic, pricing, which sets prices for goods or services based on a consumer’s personal data.
Companies operating nationally should monitor whether other states follow Maryland's model.
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