SAN DIEGO—Pillsbury advised PetDesk, a San Diego-based pet care communication company, in a $12 million Series B financing from Silicon Valley firm PeakSpan Capital. According to the company’s press release, PetDesk plans to use this funding to expand from the veterinary industry into the pet grooming industry to drive better health outcomes for companion animals in North America.
PetDesk has become a leader in pet health management, providing an online platform for veterinary practices and a free app for pet parents to seamlessly communicate information about appointments, reminders, confirmations, health records and other health concerns. Since groomers tend to see pets at a more frequent rate than veterinarians, they are in a unique position to catch and refer to veterinarians health issues such as lumps and bumps, skin and ear irritations, external infections and much more. By strengthening the alliance between groomers, veterinarians, and pet parents through technology, PetDesk will contribute to improving the quality of life for animals. More than 1,500 veterinary practices currently rely on the PetDesk dashboard and mobile app to manage reminders and confirmations, online scheduling, targeted messages, online reviews and loyalty programs.
“It is evident that the 800,000 pet parents currently using the PetDesk app have become more engaged with their pets’ health and are more compliant about their needs – and that means healthier animals,” said Taylor Cavanah, CEO of PetDesk. “But regular grooming is also a critical part of maintaining optimal health. This funding will allow us to expand our software application to professional groomers across the country, providing an easy-to-use tool to ensure that regular grooming is weaved into a pet parent’s calendar. And, pet parents will now be able to leverage the PetDesk app to book appointments both with veterinary practices and grooming shops.”
The Pillsbury team advising PetDesk included Corporate partner Christian Salaman and special counsel Mustapha Parekh, as well as associate Maggie Beale-Wirsing, consultant Martin Bridges and consultant Thomas Tiop – all in San Diego.