Press Release
Press Release
Press Contacts: Erik Cummins, Matt Hyams, Olivia Thomas
03.06.17
Pillsbury lawyers are consistently recognized for the innovative thinking they bring to addressing complex legal problems. The firm wanted a website that reflects this forward-thinking, client-focused culture. Working with Carbone Smolan Agency, a leading design agency, and Rubenstein Technology Group, a website and software development firm, Pillsbury set out to build a new, more accessible site.
The new pillsburylaw.com employs a mobile-first design and a “get to the point” content strategy. It seamlessly resizes to fit smart phone, tablet and computer screens. Social media tools also are incorporated throughout so that visitors can easily share insights and analysis on timely topics, like the sleeper statute that is the Congressional Review Act, the new NY Department of Financial Services cyber regulations, recent developments in the law governing Unmanned Aircraft Systems (UAS) and the opportunities and challenges presented by blockchain technologies.
In addition to a modern aesthetic that uses photography and video to convey Pillsbury’s open and down-to-earth culture, the firm also has adopted a fresh content strategy.
"Our goal is to be respectful of our visitors’ time," said Senior Communications Director. "Descriptions of our practices and our lawyer bios are to the point. Articles and client alerts begin with key takeaways for the reader. The new style seeks to balance substance with brevity so that potential clients, members of the press and prospective recruits can find answers and information quickly."
To see the newly designed site or to learn more about Pillsbury, visit us at pillsburylaw.com.