Trademark Surveys: Update

Trademark surveys continue to be common features of trademark litigation, and to generate satellite litigations about their admissibility and probative value. Topics of this Update will include (1) the current state of the law on immunity of communications between lawyers and experts, and Daubert Hearings; (2) the growing relevance and influence of consumer behavioral economics and psychology on trademark cases; and (3) review of standard components of confusion and strength (“secondary meaning”) surveys.

Join trademark litigators Bill Atkins and Richard Kirkpatrick of Pillsbury and survey expert Jacob Jacoby, Ph.D., for discussion including  these and the  following topics:

• Relevant universe of surveys
• Screening questions
• Bias of questions and demand effects
• Stimulus (label, advertisement, etc.) and setting
• Controls
• Probative rates of confusion and recognition

IP attorneys, paralegals, marketing and advertising personnel should register now. 

For more information and to register, please visit the event webpage.