Claudia Vetesi

Claudia’s practice includes competitive advertising disputes under the Lanham Act and matters before the Federal Trade Commission (FTC), National Advertising Division (NAD) and other government enforcement authorities.

She is a longtime leader in pro bono service. She has represented asylum seekers and others in immigration proceedings, including traveling to El Paso, Texas, to work with families separated and detained at the border. Her pro bono work also includes matters involving reproductive rights, gun violence prevention and criminal justice reform.

• Represented a consumer electronics company in a putative nationwide consumer class action alleging false advertising and warranty claims relating to alleged headphone defects, including claims under the CLRA, UCL, FAL and consumer protection statutes of all 50 states.*
• Defended an automotive manufacturer in a putative class action challenging representations regarding its self-driving technology and asserting claims under California’s consumer protection laws.*
• Advised AI and technology companies on advertising and consumer protection issues associated with commercial messaging and sponsored content in AI-powered platforms.*
• Represented an emerging health and wellness brand in an NAD matter concerning the substantiation of advertising claims for its dietary supplement.*
• Represent a dietary supplement company in a putative class action challenging the accuracy and quantity of ingredients and nutritional marketing claims.*
• Advised innovative health and wellness companies on claim substantiation, labeling, digital marketing, product launches, and advertising for novel products and delivery formats.*
• Represented a dietary supplement company in a consumer class action involving advertising and labeling claims for gummy supplements.*
• Represented Nature’s Path Foods in securing dismissal without leave to amend of a food labeling class action involving alleged implied health claims.*
• Defending an organic food company in an arbitration regarding a supplier recall.*
• Represented Suja Juices in obtaining a statement of decision in Proposition 65 litigation based on plaintiff’s failure to establish a prima facie showing exposure to cadmium.*
• Secured summary judgment for Unilever USA Inc. in a long-running false advertising lawsuit involving its “I Can't Believe It's Not Butter!” spray product.*
• Successfully moved to dismiss a putative class action for Unilever USA Inc. alleging that Maille-brand mustard labels deceptively implied the products were made in France when the products are actually made in Canada.*
• Won early summary judgment for Unilever USA Inc. on claims under California’s consumer protection laws relating to alleged safety claims concerning the popular St. Ives Apricot Scrub line.*
• Obtained dismissal for Nature’s Path Foods and Sprouts Farmers Market of alleged food mislabeling claims for failure to show subject matter jurisdiction.*
• Secured dismissal for Iovate Health Sciences of slack-fill claims involving protein powders, with the court finding the plaintiff failed to plausibly allege deception where the net weight of the product was displayed on the front label.*
• Advises a maker of granola, oatmeals, and cereals on complex food regulatory and advertising issues, including labeling compliance, slack-fill considerations, website content and substantiation of marketing claims. Provides FDA and FTC risk assessments supporting product launches, promotional campaigns and brand positioning, and represents the client in website accessibility and ADA-related litigation.*
• Represented a pharmaceutical company in Lanham Act litigation challenging a competitor’s advertising claims concerning comparative operation and effectiveness of treatments for a rare disease.*
• Defended a luxury home furnishings retailer in a putative consumer class action lawsuit challenging the use of a 4% surcharge at its California restaurants, alleging the surcharge is deceptive and insufficiently disclosed.*
• Represented a luxury home furnishings retailer in a putative consumer class action lawsuit challenging its advertised pricing practices under Washington law.*

*Prior firm experience

• Memberships
  • Board Member - Bar Association of San Francisco, Diversity and Justice Committee, San Francisco Law Library and Bay Area Legal Aid
  • Member - San Francisco Raza and the Hispanic Bar Association
• Publications
  • "From Concept to Commercialization: Regulatory Developments Shaping the Cultivated Protein Market,” Food Safety Magazine, April 2026
• Speaking Engagements
  • “Don’t Let Lawsuits Derail Your Raise: Managing CPG Claims & Labeling Risk Before Investors Ask,” Well Network, June 2026, Webinar
  • “Cleaning Up Claims Roundtable Discussion,” Consumer Brands CPG Legal Forum, February 2026, Panelist
  • “Year in Review,” Prime Label Consultants, January 2026, Webinar
  • “It’s a Standoff: How to Try a Class Action,” 2025 Class Actions National Institute, October 2025, Panelist
  • “Hot Topics in Class Action Settlement Approval,” 2024 Class Actions National Institute, October 2024, Panelist
  • “Ingredient Overages in Dietary Supplements: The Latest Compliance Concerns, Litigation Risks and Best Practices to Ensure Products Contain Declared Values Throughout Shelf-Life,” ACI 12th Annual Legal, Regulatory and Compliance Forum on Dietary Supplements, June 2024, Panelist
  • “Pathway to the State Court Bench,” California Lawyers Association’s Pathways to the Bench Conference, June 2024, Panelist
  • “Class Certifications and Settlement Issues,” 6th Annual Western Alliance Bank Class Action Law Forum, March 2024, Panelist
  • "UDAP Gotta Be Kidding: Trends on the Reasonable Consumer Standard,” Consumer Brands CPG Legal Forum, February 2024, Panelist