Bilt Rewards, a leading loyalty rewards platform specializing in rent and neighborhood rewards, announced today that it raised $200 million at a $3.1 billion valuation in its recent equity investment round.

General Catalyst led the round with additional participation from Eldridge Industries, Left Lane Capital, Camber Creek and Prosus Ventures. Ken Chenault, chairman and managing director of General Catalyst, joined Bilt’s board of directors in connection with the investment round.

The newly raised capital is expected to further expand the Bilt Rewards Alliance across multifamily, single-family and student housing sectors nationwide, according to a company press release. Additionally, a portion of the investment will be put towards Bilt’s Neighborhood Rewards program, which helps foster connections between local merchants and community members.

Click here to read the full press release.

The Pillsbury deal team advising Bilt Rewards was led by Corporate partner Jim Masetti and included senior associate Lana Persaud, associates Thomas Morris and Ann Kim, legal analyst Adam Perry and Tax senior counsel Laura Watts.