M&A activity in the home services sector—HVAC, plumbing, electrical, pest control, landscaping and other skilled trades—has surged in recent years. Private equity (PE) firms and fundless sponsors are pursuing roll-up strategies to consolidate fragmented markets, realize economies of scale and build regional or national platforms.

For sellers, these deals can be life-changing—offering a path to grow from local operator to executive or to exit with a multimillion-dollar payday. However, the roll-up model involves unique legal and tax considerations that both parties must navigate carefully. This primer outlines key issues for buyers and sellers.

Entity Structure and Deal Form

Home service businesses are typically closely held LLCs or S corporations. Choosing the right deal structure is essential to avoid unintended tax and legal consequences.

  • Buyers often prefer asset purchases to:

-  Step up asset basis for depreciation

-  Avoid unknown liabilities

-  Exclude unwanted obligations (e.g., lawsuits, environmental risks)

  • Sellers may favor equity/stock sales for:

-  Simplified transaction mechanics

-  Long-term capital gains treatment

-  Avoiding double taxation (especially in C corp structures)

Compromise is sometimes achieved via Section 338(h)(10) or Section 336(e) elections, allowing stock sales to be treated as asset sales for tax purposes. To offset adverse tax consequences, sellers may negotiate a “gross-up” to increase the purchase price if the election triggers additional tax.

Regulatory and Licensing Issues

Home services are heavily regulated at federal, state and local levels. Buyers must review:

  • License Portability. Can licenses be transferred, or must a licensed individual be retained post-close?
  • Compliance History. Past violations or expired licenses can reduce valuation or delay deals. In some states, partial non-compliance may be typical—this should be evaluated.
  • Post-Closing Continuity. If a license is held by a retiring founder, the buyer must ensure continuity through qualified personnel (e.g., a “Master Electrician”).

Due diligence should include a licensing compliance audit—often multijurisdictional—which may require local counsel or consultants.

Employment, Non-Competes and Retention

Key Employees and Licensing
Retaining key personnel is essential to preserve customer relationships and operational continuity. Buyers should consider:

  • Employment or consulting agreements with key individuals
  • Retention bonuses or earn-outs tied to performance
  • State-compliant non-compete and non-solicit agreements
  • Closing conditions tied to re-hiring current employees
  • Transition agreements with founders to ease handover

Sellers should consider:

  • Non-compete enforceability (varies by state)
  • Tax treatment of contingent compensation (e.g., can earn-outs qualify as capital gains?)

Worker Classification
Home service companies frequently rely on independent contractors. Misclassification can attract IRS or U.S. Department of Labor (DOL) scrutiny.

  • Buyers should conduct a classification audit during diligence.
  • Sellers may benefit from pre-sale audits and converting contractors to employees where appropriate.

Tax Considerations and Structuring

Purchase Price Allocation
In asset sales, price allocation under IRC §1060 affects:

  • Buyer’s depreciation/amortization
  • Seller’s treatment as ordinary income vs. capital gain

Depreciation recapture and goodwill treatment can greatly affect seller net proceeds. Parties typically document allocations using IRS Form 8594; this should be discussed early, ideally at the term sheet stage.

Entity Type Considerations

  • S Corporations. Favorable for stock sales; however, “anti-churning” rules may limit post-sale depreciation if the business is legacy-owned.
  • C Corporations. Risk of double taxation unless mitigated (e.g., via 338(h)(10))
  • LLCs Taxed as Partnerships. Generally flexible but can create timing mismatches between taxable income and cash received

Pre-sale restructurings may help optimize outcomes and should be considered early.

Roll-Up Strategy and Aggregator Risk

Roll-ups require discipline and standardization to scale efficiently. Buyers should:

  • Develop a deal playbook with templates for due diligence, term sheets, purchase agreements, and employment docs
  • Create post-closing integration playbooks for systems, staff, and operations

Key risks include:

  • Platform Fatigue. Founders may disengage post-close
  • Valuation Compression. Entry multiples may exceed final exit multiple
  • Tax Consolidation Issues. Complexity with disparate tax regimes or legacy NOLs
  • Branding Challenges. Most targets lack scalable brand IP; requires investment and consistent service delivery
  • Back-End Infrastructure. Significant investment in IT, HR, legal and finance shared services may be needed

Post-close considerations:

  • Multistate SALT compliance (e.g., sales tax, gross receipts taxes)
  • Payroll system and benefit plan integration
  • Franchise tax filings and employment tax registrations

Seller-Specific Issues

Earn-Outs and Installments
Inconsistent historical financials often result in structured payouts:

  • Earn-outs tied to EBITDA, revenue or retention
  • Seller notes or deferred payments

Tax implications:

  • IRC §453 installment sale treatment may defer tax, but not for depreciation recapture.
  • Earn-outs may be taxed as ordinary income if not properly structured.

Estate and Exit Planning
Sellers nearing retirement should explore:

  • Pre-sale estate planning (e.g., trusts, gifting strategies)
  • QSBS capital gains exclusions, if eligible
  • Philanthropic tools like donor-advised funds or charitable remainder trusts

Early planning is key.

Lack of Deal Experience
Sellers often lack M&A experience, while buyers are repeat players. Challenges may include:

  • Slower deal pace on smaller deals
  • Sellers relying on advisors unfamiliar with M&A, causing delays or unreasonable positions

Sellers should vet advisors for transactional experience and be willing to bring in new counsel or accountants as needed. Buyers should proactively communicate when seller-side advisors are disrupting progress and, when appropriate, suggest more qualified alternatives.

Reps, Warranties and Indemnification

Buyers typically demand detailed reps and warranties covering:

  • Financials
  • Tax compliance
  • Employment matters
  • Customer contracts

RWI (representation and warranty insurance) is often cost-prohibitive for smaller deals, so buyers rely on diligence and strong indemnity protections.

A portion of the purchase price (commonly 10%) is often held in escrow or as a holdback or promissory note to cover post-closing indemnities for a defined period (usually 12 months).

Conclusion

Home service roll-ups offer substantial upside for both buyers and sellers—but come with complex legal, tax and operational challenges. Success depends on:

  • Rigorous diligence
  • Strategic deal structuring
  • Attention to regulatory and workforce compliance
  • Early integration planning

Engaging experienced M&A counsel, tax professionals and industry specialists early in the process can help unlock value while minimizing risk.