From AI-driven "surveillance pricing" to hidden fees and delivery platform markups, retailers and e-commerce platforms face unprecedented scrutiny from the FTC, state attorneys general and plaintiffs' counsel. New laws in Maryland, Connecticut and New York—along with proposed legislation in dozens of other states—are reshaping how companies can set, display and communicate prices to consumers. Meanwhile, electronic shelf labels, algorithmic pricing tools and third-party delivery platforms are creating novel legal exposure.

This session—the first in a multipart series covering pricing, advertising and consumer safety—will address:

  • The emerging regulatory framework around AI-optimized and personalized pricing.
  • Federal and state enforcement priorities targeting deceptive fees and drip pricing.
  • Litigation risks for delivery platforms and online marketplaces.
  • Practical steps retailers can take now to mitigate exposure.

Whether you operate brick-and-mortar locations, an e-commerce platform or a delivery marketplace, this webinar will equip you with the insights needed to stay ahead of enforcement trends and reduce litigation risk.