Source: San Diego Union-Tribune, TechCrunch, Daily Journal
Pillsbury represented Trust & Will, a startup that guides users through the process of creating wills and trusts, legal guardianships and other estate documents, in its recent $2 million financing.
The financing comes from Revolution’s Rise of the Rest Seed Fund, the venture capital company founded by former AOL CEO Steve Case, as well as Luma Launch, Halogen Ventures, Walket Capital, Western Technology and various angel investors.
In addition, the company announced that it partnered with Boston-based Notarize to execute the first digital will.
Founded by Cody Barbo, Daniel Goldstein and Brian Lamb, the company got its start at a San Diego pitch competition called Quick Pitch about 18 months ago, according to the San Diego Union-Tribune. The competition lets new companies compete for a chance to earn thousands of dollars to grow their business. While most companies that make it to the final stage have revenue, customers and prototypes already built, Trust & Will had none of those things. Yet, it still came in third place in the biggest startup competition in San Diego and was awarded a $5,000 prize. They were then approached by an accelerator called Techstars Anywhere, from which they ultimately graduated last year.
Today, the company employs 10 people at the co-working space called Downtown Works in San Diego. Since its product launch in April, the company has attracted 10,000 users.
San Diego Corporate partner Christian Salaman, special counsel Mustapha Parekh, and consulting manager Martin Bridges worked on the deal for Trust & Will.