Social Media Week - DC

PART 1

Game On!

Social Media Contests, Sweepstakes and Promotions

The use of social media-based contests, sweepstakes and other promotional techniques is rapidly increasing. So too is the regulatory scrutiny and enforcements of them. The social media slant to these long-used tools creates new legal issues that must be understood and addressed.

Our panel will discuss some of the most important issues and trends relating to social media contests, sweepstakes and promotions. Topics include:

• Understanding the FTC Endorsement Guidelines as they relate to blogging and endorsement
• Avoiding crossing the line into illegal gambling
• Rewarding consumers for creating product reviews or recommendations
• Hot trends in social media contests, sweepstakes and promotions
• Protecting your unique business model
• Leveraging endorsement-based advertising
• And much more….

As always, along with the great business opportunities come some legal and regulatory issues of which companies need to be aware.

PART 2

Social Media Legal Audits

Why you need one

The use of social media is increasing rapidly and changing the way companies do business. However, companies are not adapting their legal practices and corporate policies as quickly to reflect these changes. Additionally, the law is changing quickly in some respects, but lagging behind the rapid advances in social media technology and business methods in others. Some companies have been caught by surprise as the legal decisions and regulatory enforcements unfold. For these reasons, every company needs to be more proactive in this area.

Our panel will cover some of the most important components, including:

• Developing a written Social Media Policy
• Intellectual Ownership and Protection
• User Generated Content (DMCA)
• Virtual Currency, Virtual Goods and Stored Value
• Mobile Applications
• Privacy and Date Use