Alert
Alert
07.27.12
While most broadcasters have only seen a demonstration of the FCC’s new online Public Inspection File database, they must begin to use it in just one week’s time. Advance preparations and a good understanding of the filing requirements are needed to minimize the impact of this dramatic shift in the FCC’s rules on television broadcasters’ operations.
Recently, the FCC adopted a new regulation requiring television broadcast stations to migrate their paper-based public inspection files as well as their political files, all of which are currently maintained at their main studios, to the Commission’s website. Once that is accomplished, anyone with access to the Internet will be able to view those files. Despite the high compliance stakes involved in crowd-sourcing the FCC’s enforcement function with the entire Internet and in granting the whole world a deep dive into candidates’ advertising activities, broadcasters have received little information from the FCC as to how to comply with this looming deadline.
This Advisory is intended to serve as a resource for television stations to know what items must be uploaded and where, as well as to assist stations in making advance preparations to shorten the learning curve once the FCC’s database is functional. Because the deadlines for compliance are different for the political portion of the public inspection file and the remaining portions of the file, this Advisory generally treats the “Political File” and the “Public Inspection File” as two separate files.
Question
When does the new rule go into effect?
Answer
The new rule is scheduled to go into effect on August 2, 2012, but contains some phase-in provisions. As a result, there are effectively four deadlines associated with the new rule.