Press Release
Press Release
Press Contacts: Erik Cummins, Matt Hyams, Taina Rosa, Olivia Meyer
10.29.25
Pillsbury advised Surfer Co. in connection with the acquisition of its fast-growing AI Search Optimization platform by Positive, a leading European SaaS provider.
The terms of the transaction were not publicly disclosed.
Surfer’s integration into the Positive ecosystem strengthens the group’s capabilities beyond data and customer relationship management to deliver comprehensive, full-funnel brand visibility—from search results to AI-generated answers. For Surfer customers, the acquisition creates new opportunities for accelerated innovation, enhanced infrastructure and expanded integrations, empowering them to lead in the new era of AI-driven discovery.
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The Pillsbury deal team was led by Corporate partner Stan Lewandowski and included Executive Compensation & Benefits partner Laura McDaniels; Tax senior counsel Laura Watts and associate Baylee Beeman; and Corporate associate Thomas Ly.