Following its most recent acquisition of Intuicode Gaming Corporation last May, Pillsbury advised Everi Holdings Inc., a premier digital casino gaming content and products provider, with respect to its acquisition of certain strategic assets of mobile-first technology innovator, Venuetize, Inc.

Venuetize provides advanced guest engagement and m-commerce platforms within the sports, entertainment and hospitality realms—currently live in nearly 100 global venues.

With their partnerships with over 50 sports teams, multiple retail and entertainment districts and event venues associated with pro sports leagues including the PGA Tour, the acquisition is expected to expand Everi’s market beyond casino gaming while also accelerating the growth of Everi’s mobile wallet and loyalty offerings with established gaming customers.

The San Diego-based Pillsbury deal team included Corporate partner Christian Salaman and associate Kit Ryan.

To read the full press release, click here.