Pillsbury Leads Beauty By Imagination in Merger With Black-Owned Beauty Business CURLS

With BBI's strategic partnership, CURLS will be able to rapidly increase brand awareness, product accessibility and innovation, as well as expand the company’s signature community give-back programs focused on developing the next generation of Black female entrepreneurs.

Based in New York, BBI is a leader in hair care products, tools and accessories, developing some of the industry's most recognizable and innovative brands and products such as Goody, WetBrush, Bio Ionic, Ouidad, Ace and more.

Read more about the transaction here.

The Pillsbury team was led by Corporate partner Nicole Islinger and included partner Bianca Bowen; Tax partner Nora Burke; Executive Compensation & Benefits partner Keith Ranta and counsel Colleen Lamarre; Employment Law special counsel Andrea Milano; Corporate associate Tara Shankar and senior law clerk Andy Gong.