Surveillance Pricing: Emerging Regulatory and Enforcement Trends

Recent efforts by state Attorneys General, the Federal Trade Commission and lawmakers in Congress underscore the increased scrutiny for the use of surveillance pricing and related tools. As regulators across the United States, the UK and Europe increase scrutiny of data-driven pricing models, companies face heightened enforcement risk and compliance challenges. Companies should reassess their pricing, data and algorithmic practices to avoid potential violations of the California Consumer Privacy Act and antitrust exposure.

This program will provide an overview of recent developments and practical considerations for navigating this shifting environment. Topics include:

• Enforcement trends and regulatory priorities
• Privacy risks and data use concerns
• Antitrust considerations
• Civil rights issues
• Emerging legislation and policy developments
• Understanding pricing tools and technologies
• Where risks are most acute
• Practice strategies and best practices

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