New York—From devastating earthquakes to deadly industrial accidents, from data security breaches to product recalls, corporations increasingly face disruptions in their normal course of business that often can wreak havoc on their stock price and reputation. On top of the tragic loss of life and potential decline in revenues, the rapidity and ease with which news of a crisis spreads via social media often amplifies the harmful impact of these events. Whether encountering a crisis arising from a natural disaster or as a result of human or technical error or misstep, board members, C-level executives, General Counsel, Risk Managers and senior management need to be increasingly sophisticated when it comes to crisis management and response.

Pillsbury's Crisis Management team, in conjunction with Levick Strategic Communications, is conducting a brief online survey as part of our commitment to help clients reduce the risk of disruption should a crisis occur by helping us identify those areas where companies are likely the most vulnerable.

To learn how your company measures up to others in your industry and identify those areas where your organization may be most vulnerable should a crisis occur, please access this brief, multiple-choice survey here. The deadline is May 18th.

While all responses will remain anonymous to encourage respondents to be as frank as possible, participants who provide contact information at the end of the survey will receive a copy of the results sent directly to their email address.

To learn more about Pillsbury’s Crisis Management practice, visit the practice page.