A team of Pillsbury lawyers led by Silicon Valley Corporate partners Christina Pearson and Jim Masetti advised Tremor International Ltd., a global leader in video, data and connected TV advertising, in its acquisition of California-based marketing technology unit Amobee Inc. The transaction was valued at $239 million and is expected to close in the third quarter of 2022.

Amobee Inc. serves well-known brands such as Airbnb, Dell EMC and Lexus, and the acquisition by Tremor International is expected to continue building on the company’s growth strategy, further its track record of business integration success and create new technologies and partnership opportunities.

In addition to Pearson and Masetti, the deal team included Tax partner C. Brian Wainwright, Intellectual Property partner David Jakopin and special counsel Paul Thomas, Antitrust & Competition partner Michael Sibarium and attorney Evan Storm, International Trade counsel Matt Rabinowitz, Insurance Recovery & Advisory partner Alex Lathrop and Corporate associate David Rosenfield.

Cybersecurity, Data Protection & Privacy senior counsel Cathie Meyer, Employment Law special counsel Andrea Milano, Executive Compensation & Benefits counsel Justin Krawtiz, London Corporate partner James Campbell and counsel Ashmi Bhagani, and Litigation partners Ronald Cheng and Aaron Dyer provided additional support to the team.

To learn more about the transaction, click here.