Pillsbury Advises Dotdigital Group plc on $35 Million Acquisition of Social Snowball Holdings, Inc.

The investment unites two fast-growing technologies that have traditionally operated in distinct segments of the martech landscape. Influencer marketing will become an integral part of Dotdigital’s product stack, empowering marketers to harness the power of word-of-mouth using their own customer data, according to a company press release.

To learn more about the transaction, click here.

The Pillsbury deal team was led by Corporate partner Lillian Kim and counsel Jack Welch, and included associates Erin Choo and Alexander Ntchobo; Executive Compensation & Benefits partner Jessica Lutrin and associate Ryan Kenny; Employment Law partner Rebecca Carr Rizzo and associate Laura Killalea; Litigation partner Alex Lathrop and attorney Bryan Coffey; Regulatory partner Shruti Bhutani Arora, counsel Scott Morton and senior associate Christine Mastromonaco; Intellectual Property partner Sandro Serra and associate Sam Reno; Tax partner Nora Burke; International Trade partner Matthew Rabinowitz; Antitrust & Competition partner Michael Sibarium and attorney Evan Storm; and International Arbitration partner Richard Deutsch.