NEW YORK – Pillsbury advised leading location data and technology company Foursquare Labs, Inc. in its merger with Factual Inc. The deal creates the #1 independent leader in location-based technology and data for global brands, advertisers, publishers, and agencies. Terms of the transaction were not disclosed.

The combined Foursquare and Factual generate more than $150 million in revenue in more than 20 global markets. David Shim will remain as CEO of Foursquare.

The Pillsbury team was led by Corporate partners Steve Amdur and Jarrod Murphy in New York and included counsel Bianca Bowen, special counsel Veronica Nunn, associates Narges Aminolsharei, Chris Wing, Jessica Dabiri, JP Cordon, Mel Pudig and Alex Kwon, and senior law clerks Harriet McCartin and Alex Stephanos.

Other teams members included Executive Compensation & Benefits partner Jessica Lutrin and associate Ben Gibbs; Finance partner Joel Simon, associate Daniel Welch and senior law clerk Danielle Unterschutz; Intellectual Property partner Ngai Zhang, and associates Siddhartha Narayan and Tiffany Kuo; Tax partner Nora Burke and associate Hannah Hollingsworth; Employment special counsel Julia Judish and attorney Andrea Milano; Antitrust & Competition partner Michael Sibarium; Litigation attorney Evan Storm and counsel Drew Navikas; Data Privacy partners Brian E. Finch and Steve Farmer, and associates Scott Morton and Joseph Devine; Public Policy senior counsel Cassie Lentchner; International Trade partner Nancy Fisher, counsel Benjamin Cote and associates Mario Torrico and Roya Motazedi, and Real Estate partner Caroline Harcourt, associate Zachary Bailey, and senior law clerk Jacob Axelrod.